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Custom Solutions for the Retail Industry
CHALLENGE
King
Controls, a large RV satellite dealer, was looking to creatively launch
their new line of RVs with point of purchase displays. The new line
features a domed satellite on the roof of RVs and boats, allowing buyers
to receive satellite television.
SOLUTION
Proforma
presented King Controls with an innovative solution. They developed the
idea of a display sign featuring a domed satellite on top and a Plexiglas
brochure holder on either side of the dome. The unique display was
attention grabbing and also provided consumers with a take-away that gave
them more information including the contact number to King Controls.
RESULTS
This
out-of-the-box promotion was a big success and the customer was thrilled
with the customization. They ordered 100 double sided frames and 200
banners in promotions. The displays allow for interchangeable banners to
be switched in and out as the marketing needs change. Because of the
widespread success of the program, the client has placed additional orders
and committed to continued business.
Looking for creative retail marketing pieces to promote your products? Contact us today.
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