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Custom Solutions for Meetings &
Conventions
CHALLENGE
BT Americas specializes in helping multi-site
organizations with integrated network and communication solutions.
To attract organizations, they often sponsor hospitality suites
during tradeshows and conferences throughout the year. BT was
looking to top the great reviews from the previous year.
SOLUTION
After researching the upcoming trade show, Proforma
discovered a quote from a past attendee, "84% of C-level executives
would 'bet' that data security was going to be an issue they would
face for the next decade." Based on this quote, Proforma pitched a
poker themed event around the phrase "Don't gamble with your Network
IT Security." BT loved the initial proposal and gave Proforma full
control of planning the hospitality suite, including the theme,
commercial printing, graphic design, giveaways, and more.
Proforma arranged for Chris Moneymaker (2003 World Series of
Poker champion) to play cards with some of BT Americas' prospects
and clients. Proforma also suggested that BT's executives deal at
the suite to increase face to face interaction with the
prospects.
Proforma printed
the literature for the tradeshow and to promote the hospitality suite.
Proforma also designed and produced signage featuring Chris Moneymaker, distributed authentic custom poker
chips and gave away lanyards with custom printed invitations inserted into
clear pouches.
RESULTS
The hospitality suite was a hit! BT Americas expected
300-400 people to visit; total attendees topped 600. In addition,
the event was scheduled to end at 9 PM but lasted until midnight. No
other company's suite remained open after 9 PM. Chris Moneymaker was
generous enough to stay as long as necessary to play and sign
autographs for hundreds, helping to make Proforma and BT America's
partnership a huge success.
Planning a meeting, convention, tradeshow or other live event?
Contact us today.
Custom Solutions for Meetings &
Conventions
Custom Solutions for Meetings & Conventions
CHALLENGE
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Proforma printed the literature for the tradeshow and to promote the hospitality suite. Proforma also designed and produced signage featuring Chris Moneymaker, distributed authentic custom poker chips and gave away lanyards with custom printed invitations inserted into clear pouches.RESULTS
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