Home | Products | Solutions | Company | YouTube | Server Attire | Contact Us
Custom Solutions for Marketing &
Sales
CHALLENGE
Proforma was
introduced to Quaterra, a mining exploration company developing
several different projects throughout North America. Traditionally,
their Marketing Department would use press releases and newsletters
to communicate with their stockholders, potential investors, and
fund managers. With so many other companies communicating the same
way, Quaterra found it difficult to break through the clutter and
create awareness for their company.
SOLUTION
We realized a
V-Mailcard (a DVD or CD-ROM containing a custom presentation
specially fixed to a full-color postcard) would be the perfect
medium to distribute a one-on-one interview with their CEO. Proforma
organized the film crew and production of the video featured on the
DVD, as well as the production of the mailable
postcard.
When their Marketing
Department asked us to weigh in on how best to distribute the V-Mailcard,
Proforma recommended a more direct approach. Instead of doing a mass
mailing to a "cold market", we determined that building a database of
personal contacts from key personnel would be the best way to take
advantage of V-Mailcards' unique format.
RESULTS
The impact of receiving
the V-Mailcard in the mailbox, combined with the hand written postcard to
personal contacts, was a huge success. In the six months since the
introduction of the first V-Mailcard, Quarterra's stock has almost
doubled. The company’s Marketing Department is now considering other
applications for the V-Mailcard.
If you are looking to
create unique, high-impact marketing campaigns, contact us today.
|
CHALLENGE SOLUTION |
|
The impact of receiving the V-Mailcard in the mailbox, combined with the hand written postcard to personal contacts, was a huge success. In the six months since the introduction of the first V-Mailcard, Quarterra's stock has almost doubled. The company’s Marketing Department is now considering other applications for the V-Mailcard.
Home | Products | Solutions | Company | YouTube | Server Attire | Contact Us
