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Custom Solutions for Human Resources
CHALLENGE
PayPal®, a subsidiary of eBay®, is
constantly challenged with showcasing and communicating their
product benefits to tech savvy customers and affiliates, as well as
new and existing employees. All communications need to stress the
characteristics PayPal® is known for – trust, reliability and a
daily willingness to go beyond the promises of their
competitors.
SOLUTION
PayPal recognized that
Proforma could help them promote the strengths of the brand through
a variety of print, promotional products and electronic methods. One
solution in particular included the development of a custom box with
a USB Smart Button that links new visitors to eBay-PayPal® for
information about the companies.
The Human Resources Department took notice
of the success of this program and worked with Proforma to
transition it into the main component of a new-hire package that
contained a variety of information about all of the eBay affiliates
including Skype®, Verisign®, PayPal® and others. The packaged
functioned as a resource for new employees to get acclimated with
the brands.
RESULTS
Due to the positive
reaction from the other promotions, Proforma also provides support
items such as the annual company-wide eBay® calendar, the employee
rewards website, the company store, eBay volunteer shirts,
global-building gifts and a Take-Your-Child-To-Work Day custom
backpack filled with crayons, pin wheels, a Frisbee and coloring
books.
If you are looking to create a comprehensive Human
Resources program, contact
us today.
CHALLENGE
PayPal®, a subsidiary of eBay®, is
constantly challenged with showcasing and communicating their
product benefits to tech savvy customers and affiliates, as well as
new and existing employees. All communications need to stress the
characteristics PayPal® is known for – trust, reliability and a
daily willingness to go beyond the promises of their
competitors.
SOLUTION
PayPal recognized that
Proforma could help them promote the strengths of the brand through
a variety of print, promotional products and electronic methods. One
solution in particular included the development of a custom box with
a USB Smart Button that links new visitors to eBay-PayPal® for
information about the companies.
The Human Resources Department took notice of the success of this program and worked with Proforma to transition it into the main component of a new-hire package that contained a variety of information about all of the eBay affiliates including Skype®, Verisign®, PayPal® and others. The packaged functioned as a resource for new employees to get acclimated with the brands.
RESULTS
Due to the positive
reaction from the other promotions, Proforma also provides support
items such as the annual company-wide eBay® calendar, the employee
rewards website, the company store, eBay volunteer shirts,
global-building gifts and a Take-Your-Child-To-Work Day custom
backpack filled with crayons, pin wheels, a Frisbee and coloring
books.
If you are looking to create a comprehensive Human Resources program, contact us today.
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