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Custom Solutions for the Healthcare Industry        CHALLENGE The New York State Nurses Association (NYSNA) is the nation's oldest and largest state professional association for registered nurses. The association was looking to offer cost-effective, branded products to its members and the entire nursing community while maintaining a consistent identity. SOLUTION  Proforma developed a plan for implementing a company store via our dynamic eCommerce solution. The online store would be a convenient way for customers to order a variety of quality, branded products. NYSNA was involved every step of the way. Prior to launching the store, the NYSNA buyers were given the opportunity to see the actual products and hand-pick the items that they wanted to include in the store.                    "Proforma goes above and beyond to produce a great working relationship and has come through not only with great product, but great prices... Our partnership has grown tremendously in the past several years and will keep growing because of all their hard work and professionalism." - Theresa Osgood NYSNA When their Marketing Department asked us to weigh in on how best to distribute the V-Mailcard, Proforma recommended a more direct approach. Instead of doing a mass mailing to a "cold market", we determined that building a database of personal contacts from key personnel would be the best way to take advantage of V-Mailcards' unique format. RESULTS The impact of receiving the V-Mailcard in the mailbox, combined with the hand written postcard to personal contacts, was a huge success. In the six months since the introduction of the first V-Mailcard, Quarterra's stock has almost doubled. The company’s Marketing Department is now considering other applications for the V-Mailcard. If you are looking to create unique, high-impact marketing campaigns, contact us today.   Home   |   Products   |   Solutions   |   Company   |    YouTube   |   Server Attire   |   Contact Us proforma.dbs@proforma.com