 
Custom Solutions
for Event Management
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CHALLENGE
The Event
Management Coordinator for the Philadelphia Flyers' was looking to
generate donations for the Flyers Wives' Fight for Lives Carnival.
She came up with the idea to sell 2,000 adult and 1,000 children
"mystery bags" filled with Flyers-branded items for $20-25 each. The
main challenge was to ensure that the bags generated more money than
the cost of the products.
SOLUTION
Proforma answered the call by
developing an attractive design for the bags and choosing
high-quality, useful items to fill the bags at cost-effective
prices. Wanting to help the cause as well as the customer, we
donated the bags, allowing the Flyers to raise more money. It also
allowed the client to purchase additional promotional items as
prizes for the carnival games.
Proforma showcased its ability to provide
total event management by coordinating the activities the day the
bags were filled. This "bag-filling day" was attended by many of the
Flyer's wives and representatives of the media to help boost
attendance at the carnival.
RESULTS
One the day of the carnival,
the bags completely sold out. Due to the success of the program,
Proforma is partnering with them for the 2009 Carnival. This year,
Proforma will be providing even more "Event Management" than last
year. The client was especially impressed with Proforma's customer
service, creativity and generous support.
Make your events the envy of your
industry. Contact
us today. |
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