
Custom Solutions for Eco-Awareness
CHALLENGE Fidelity
Express, a full-service financial services company, wanted to promote
their growing awareness of environmentally friendly practices. They were
looking for eco-friendly giveaway items to hand out at tradeshows,
appreciation events and other annual gatherings.
SOLUTION Proforma
presented the client with many green options including an eco-pen, a Zippy
Corn letter opener and padfolio. The eco-pen was a great value and could
help promote their green message to a large audience, while the corn
letter-opener would be a daily reminder of Fidelity’s commitment to
conserving resources. The client was especially excited that the padfolio
was made from recycled product with 100% post-consumer recycled paper,
which was an important distinction for them. |

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RESULTS The client was
so impressed, that they choose all of the products for their annual
events. Proforma didn’t stop there, but continued to make every effort to
lessen the carbon footprint of the promotions. Proforma gave special
consideration to freight methods and asked that the item shipped from the
closest factory. Fidelity Express was pleased with the entire promotion
and the example Proforma set by choosing eco-friendly practices in its
everyday routine.
Use more eco-friendly methods to promote your company and brand. Contact us today.
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